IMTB
The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members the IMTB now has 15 member organisations: BENlabs, THE FIFTH, Fourth Floor, Good Relations, impact.com, INCA, R&CPMK, Ketchum, Ogilvy, SEEN Connects, Storm, Tagger, TAKUMI, Whalar and What They Said.
Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.
IMTB represents influencer marketing on the Committee of Advertising Practice (“CAP”) as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. CAP is the sister organisation of the Advertising Standards Authority (“ASA”) – the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.